New media fosters creativity by allowing us to collaborate online with posting and sharing ideas using social networking. According to the article by Claire Cain Miller, technology companies rely on the user to spur creativity and innovation since the Internet allows for people to share and exchange ideas and computing tools cheaply, easily and rapidly in large groups with new tools. In a way, these companies take the back seat and let the user curate their own user experience which can ultimately increase their bottom line. The people have effectively become their own means to create what they want. When users are in control of the creativity process, they can foster new forms of new media. An example from the article is that users have developed a desktop client for Twitter called TweetDeck. It would not have been possible without Twitter allowing the developer community to enhance the website's experience. Creativity is essential to the continued success of new media. If you have any thoughts or questions, feel free to leave them in the comments below.
Sources:
http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html?_r=0
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